Former Coca-Cola CMO Ricardo Ibarra joins Patrick to discuss why purpose-driven brands outperform — and how to build marketing that actually means something.
52 minutes · duration listed in the original entryThe original catalog includes this episode entry, but it does not yet contain an audio file, show notes or transcript. Explore Patrick’s ideas in the meantime.
Read his articles Visit his YouTube channelIn the debut episode, Patrick shares the raw, unfiltered story of how he went from being fired as a 4x CMO to rebuilding his life across continents — and why resilience is the ultimate leadership skill.
Audio pendingPatrick takes you behind the scenes of building and launching the Google Play brand in 2012 — the politics, the pressure, and the lessons that shaped his leadership philosophy.
Audio pending